New ‘I can’t pass on HIV’ resources

It Starts With Me - I Can't Pass On HIV - Charity

New posters promoting ‘I can’t pass on HIV’ are now available to order from our resource portal.

Order these resources for your clinic and services and help raise awareness that people living with HIV who are on effective treatment cannot pass on the virus to someone else sexually, even if condoms are not used during sex.

Our series of short videos featuring Andrew, Charity and Sadiq are also now available to download and share, including subtitled versions.

‘I’m stopping HIV’ – It Starts With Me Summer 2018 Campaign

ISWM Summer 2018 campaign briefing

The summer phase of the It Starts With Me campaign will start on Monday 18 June 2018.

We have the tools to stop HIV

The focus of the summer campaign phase will be on raising awareness and promoting actions to take on the various ways to prevent HIV: testing, condoms, pre-exposure prophylaxis (PrEP) and treatment.

The campaign aims to:

  • promote awareness and adoption of condom use, treatment as prevention, pre-exposure prophylaxis (PrEP) and HIV testing,
  • challenge HIV stigma by sharing real stories of people living with and affected by HIV who demonstrate how the different aspects of combination prevention  is stopping HIV,
  • encourage individuals to find the right options for themselves.

The campaign will be delivered mainly via online and print advertising.

Campaign briefing

If you would like to know more about this phase of the campaign please have a look at our Summer Campaign Briefing [PDF].

The briefing will provide you with:

  • A summary of the campaign activities.
  • How you can get involved.
  • What support we can provide to you to amplify the campaign in your area.
  • What combination prevention is and why it’s important.

New resources

We have created a number of new resources for the campaign including posters and leaflets. The look and feel of the campaign is bright, fun and summery. The resources feature individuals who are playing their part in stopping HIV by using the different prevention methods.

Order resources online now.

Coming soon: We will also be providing a social media pack with images, video and suggested social media posts to help you promote the summer campaign.

Remember to sign up to our newsletter to get the latest updates from HIV Prevention England.

‘I can’t pass on HIV’ – It Starts With Me Spring 2018 Campaign

The spring phase of the It Starts With Me campaign will start on Monday 16 April 2018.

The focus of this phase will be on promoting the impact of HIV medication on prevention.

The campaign aims to:

  • promote awareness and confidence in the message that effective HIV treatment stops the transmission of the virus, based on the evidence supporting this.
  • challenge HIV stigma by sharing real stories of people living with HIV who demonstrate how effective treatment is and that they are not passing on the virus.
  • encourage people living with HIV to continue to take treatment, both for the health benefits it produces and to stop them from being able to pass on HIV.

The campaign will be delivered mainly via online and print advertising.

Campaign briefing

If you would like to know more about this phase of the campaign please have a look at our Spring Campaign Briefing [PDF].

The briefing will provide you with

  • a summary of key definitions.
  • the evidence which demonstrates the effectiveness of HIV treatment on reducing transmission.
  • information on how you can get involved.

Social media pack

We’ve created a social media pack to help you promote the spring campaign from HIV Prevention England.

Remember to sign up to our newsletter to get the latest updates from HIV Prevention England.

Kantar Public publishes new It Starts With Me campaign evaluation

The It Starts With Me campaign provides targeted HIV health promotion to men who have sex with men (MSM) and black African (BA) groups.

The primary objective is to increase the level of testing among MSM and BA, reduce undiagnosed and late diagnoses, reduce new HIV infections, promote HIV testing and encourage the use of condoms.

In 2016, the public information campaign was refreshed to increase empathy and emotional engagement by highlighting people’s personal stories in the context of their living environment.

Evaluation of the campaign was conducted by Kantar Public in December 2016, following the spike in campaign activity associated with National HIV Testing Week in late November. Two online surveys, one among each of MSM and BA, were conducted.

The evaluation found that:

  • There continues to be a high level of awareness of the campaign and other HIV prevention materials, particularly among MSM.
  • The refreshed campaign has been successful in increasing emotional engagement and empathy, and has increased the normalisation of being tested.
  • While the main message taken from the campaign continues to be ‘get tested’ this year, more MSM in particular also took a ‘take responsibility’ message from the ads.
  • Knowledge of the need for testing is high, as is the level of reported testing. As a result, the campaign can continue to move beyond the singular testing message and maintain that greater emphasis on responsibility and other supporting messages.

Kantar Public ‘It Starts With Me’ 2016 campaign evaluation [PDF]

Source: Kantar Public