Social media pack for summer campaign 2018

I'm Stopping HIV - Sadiq

We have created a social media pack to help you promote the HIV Prevention England summer campaign on your social media. The campaign launched on Monday 18 June 2018.

Theme

The campaign will be raising awareness and promoting actions of the various ways to prevent HIV such as condoms, testing, PrEP and treatment.

The tagline for the campaign is ‘I’m stopping HIV.’ and an explanation of which prevention tool used will follow. The people featured in the campaign images and videos are a mixture of people living with and without HIV.

Hashtag

This year’s summer campaign hashtag is #ImStoppingHIV.

Hashtags are not case sensitive so using #imstoppinghiv would work as well – we’ve just used capitals to make it easier to read what the hashtag is about.

What’s in the pack?

Images: a selection of images for use on Facebook, Twitter, Instagram or any another social network.

Links: to information on the various ways of preventing HIV. There are links to interactive tools that:

  • Recommend the best condom to use,
  • assess when someone should get tested,
  • help to choose a type of test based on preference and suitability,
  • help to find local testing services.

Suggested posts: examples of posts for Facebook and Instagram as well as tweets for Twitter.

Videos: coming soon

Downloads

What we are asking people to do?

Our summer campaign calls to action are:

Be educated: learn what the four different ways to prevent HIV are and why they are important.

Make changes: we want people to know how to reduce the risk of getting HIV by:

  • choosing the right fitting condom
  • finding out if they need to get tested for HIV, where to do it and the different ways they can via the tools on our website,
  • understanding what PrEP is, how it works and how to access it,
  • encouraging people living with HIV to access and adhere to treatment for health benefits for themselves and for the added advantage of not having to worry about passing it on to anyone else.

Pass it forward: share the information from the campaign messages with friends, family and on social media.

‘I’m stopping HIV’ – It Starts With Me Summer 2018 Campaign

ISWM Summer 2018 campaign briefing

The summer phase of the It Starts With Me campaign will start on Monday 18 June 2018.

We have the tools to stop HIV

The focus of the summer campaign phase will be on raising awareness and promoting actions to take on the various ways to prevent HIV: testing, condoms, pre-exposure prophylaxis (PrEP) and treatment.

The campaign aims to:

  • promote awareness and adoption of condom use, treatment as prevention, pre-exposure prophylaxis (PrEP) and HIV testing,
  • challenge HIV stigma by sharing real stories of people living with and affected by HIV who demonstrate how the different aspects of combination prevention  is stopping HIV,
  • encourage individuals to find the right options for themselves.

The campaign will be delivered mainly via online and print advertising.

Campaign briefing

If you would like to know more about this phase of the campaign please have a look at our Summer Campaign Briefing [PDF].

The briefing will provide you with:

  • A summary of the campaign activities.
  • How you can get involved.
  • What support we can provide to you to amplify the campaign in your area.
  • What combination prevention is and why it’s important.

New resources

We have created a number of new resources for the campaign including posters and leaflets. The look and feel of the campaign is bright, fun and summery. The resources feature individuals who are playing their part in stopping HIV by using the different prevention methods.

Order resources online now.

Coming soon: We will also be providing a social media pack with images, video and suggested social media posts to help you promote the summer campaign.

Remember to sign up to our newsletter to get the latest updates from HIV Prevention England.

Report puts spotlight on needs of women affected by HIV

Terrence Higgins Trust and Sophia forum recently launched  ‘Women and HIV: Invisible No Longer’, a report to bring attention to the needs of women living with or affected by HIV. It was co-produced with women living with and affected by HIV.

The report was developed using existing evidence and new data generated with over 340 women through surveys and workshops.

It focuses on all women, including trans women, regardless of sexuality, ethnicity, whether they do or do not have children, or are pregnant or not.

Key Findings

Some of the key findings include the following:

  • Almost half (45%) of women living with HIV in the UK live below the poverty line.
  • Over half of women living with HIV in the UK have experienced violence because of their HIV status.
  • Nearly one third (31%) have avoided or delayed attending healthcare in the past year due to fear of discrimination.
  • Two thirds of women living with HIV (67%) are not satisfied with their sex lives.
  • Two in five women living with HIV (42%) said that HIV impacted their decisions on whether to have children.
  • Despite this, half of women living with HIV (49%) described their quality of life as ‘good’ or ‘very good’, while a further 38% called it ‘acceptable’.
  • On HIV prevention, little effort has been made to define who the women at risk of HIV are.
  • Nearly half the respondents (42%) felt that barriers prevent them from testing for HIV.

Read the full report (PDF) or the executive summary (PDF).

Five key asks

The report details a number of recommendations but the writers of the report have five key asks that summarise the changes needed to ensure that women’s needs are met  appropriately in HIV prevention, care, support, research and data in the UK.

  1. Achieve gender parity in the UK HIV response, ensuring equitable investment, priority and attention to women in HIV prevention, research, data and services.
  2. Ensure that HIV research addresses specific knowledge gaps around HIV and women and supports the full participation and meaningful involvement of women.
  3. Prioritise reducing late diagnosis of HIV among women, better explore the use of innovative HIV testing approaches, and improve rates of HIV test offers and uptake in different settings.
  4. Improve data collection and disaggregation on HIV and women, ensure local level data is available, and include sexuality data for women in national reporting.
  5. Invest in HIV support services that meet women’s needs holistically and enable women to not just live well but to thrive, including peer support and support for mental health and gender-based violence.

Social Media Pack – I Can’t Pass On HIV

We’ve created a social media pack to help you promote the spring campaign from HIV Prevention England.

The campaign will launch on Monday 16 April so we urge you not to start using the resources provided until then please.

Theme

The campaign will raise awareness that people living with HIV who are on treatment and have an undetectable viral load cannot pass on the virus to someone else sexually, even if condoms are not used during sex.

The tagline for the campaign is ‘I can’t pass on HIV’. All of the people featured in the campaign images and videos are living with HIV.

For more information on the campaign please see our campaign briefing [PDF].

What’s in the pack?

Images: A selection of images for use on Facebook, Twitter, Instagram or any other social media platform.

Suggested posts: Examples of posts for Facebook and Twitter.

Download pack (excluding videos)

Videos: We have four videos available to download separately.

Treatment infographic video – A short animated infographic video explaining the importance of treatment.

Tom’s Story – Tom has been living with HIV for over five years and explains how treatment has changed his life.

Mercy’s Story – Mercy talks about being undetectable and being able to have children while living with HIV.

George’s Story – George speaks about being undetectable and how that has changed his life for the better.

What are we asking people to do?

There are three things that we are encouraging people to do during thing campaign.

Spread the word: People can share information on the campaign messages.

Get tested: Find out if they need to get tested for HIV, where to get tested and the different ways of getting tested by using the tools on our website

Take medication: For people already diagnosed with HIV we are encouraging them to access treatment. This benefits their own health and has the added advantage of not having to worry about passing HIV on to anyone else.

‘I can’t pass on HIV’ – It Starts With Me Spring 2018 Campaign

The spring phase of the It Starts With Me campaign will start on Monday 16 April 2018.

The focus of this phase will be on promoting the impact of HIV medication on prevention.

The campaign aims to:

  • promote awareness and confidence in the message that effective HIV treatment stops the transmission of the virus, based on the evidence supporting this.
  • challenge HIV stigma by sharing real stories of people living with HIV who demonstrate how effective treatment is and that they are not passing on the virus.
  • encourage people living with HIV to continue to take treatment, both for the health benefits it produces and to stop them from being able to pass on HIV.

The campaign will be delivered mainly via online and print advertising.

Campaign briefing

If you would like to know more about this phase of the campaign please have a look at our Spring Campaign Briefing [PDF].

The briefing will provide you with

  • a summary of key definitions.
  • the evidence which demonstrates the effectiveness of HIV treatment on reducing transmission.
  • information on how you can get involved.

Social media pack

We’ve created a social media pack to help you promote the spring campaign from HIV Prevention England.

Remember to sign up to our newsletter to get the latest updates from HIV Prevention England.