It Starts With Me

We’ve created a social media pack to make it easy for you to get involved in the summer phase of the It Starts With Me campaign.

Key messages

The campaign will remind people of the importance of looking after all aspects of their sexual wellbeing with a positive, fresh and summer-themed creative, it will:

• Remind people how to protect themselves from HIV, STIs and unplanned pregnancy.
• Prepare people to be sexually active again and encourage them to think about the type of sex they want to enjoy.

What’s in the pack?

• Images: a selection of correctly sized images for use on Facebook, Twitter, Instagram or any other social network.
• Suggested posts: examples of posts for Facebook and Instagram plus tweets for Twitter.
• Links: the suggested posts for Facebook and Twitter also contain links to online tools and information from It Starts With Me and Sexwise.

NEW: for this campaign we have also created landscape digital posters for hospital and clinic TV screens and digital displays in bars and other social venues.

If you have trouble accessing the pack online please contact [email protected] with your organisations requirements (i.e. social media platform etc.).

The next phase of the It Starts With Me campaign will focus on raising awareness of good sexual health and wellbeing as England continues to emerge out of lockdown. The campaign will launch on Monday 17 May 2021 and will continue until the end of June, with minimal social media promotion starting Thursday 6 May 2021.

People are keen to return to the things they find pleasure in: socialising, going out and, of course, enjoying sex. The digitally based campaign will remind people how to have sex safely, how they can protect themselves and their sexual partners from HIV, STIs and unplanned pregnancy, and to encourage them to think about the sex they want to enjoy this summer.

Read and download the Summer 2021 Campaign Briefing [PDF].

Check out our social media pack for summer 2021

The next phase of the It Starts With Me campaign will focus on raising awareness of HIV Pre-Exposure Prophylaxis (PrEP) in Black African communities. It will start on Monday 19 October 2020.

Campaign update: Download the social media resource pack here. Contact [email protected] for more information.

Black African men and women continue to be over-represented in the rates of new HIV diagnoses every year, but do not have the same levels of knowledge and awareness of PrEP compared to other groups affected by HIV.

This campaign will encourage Black Africans to have more in-depth conversations on PrEP with community educators and clinical experts. To support this, the campaign will include Q&As between key experts via radio phone-ins, live video sessions on social media, targeted TV chat-shows and influencer-led conversations via relevant podcasts.

We encourage the sector to get involved and support the campaign. You could:

• Share our social media assets and key campaign messages through your communications channels
• Direct people to our online PrEP Quiz and information pages on the It Starts With Me website
• Organise your own virtual events and information sessions to discuss the key questions people have about PrEP
• Review your local HIV prevention resources to ensure they are fully up-to-date and include clear and accessible information about PrEP.