Earlier this year, the Government announced a new goal to eliminate HIV in England by 2030. In order to achieve this ambitious goal, providers in the HIV and sexual health sector need to ensure services and interventions are reaching the key populations at risk of HIV. The trends in key populations have shifted since the beginning of the epidemic. This event seeks to determine what those trends are, and what the implications for service delivery may be.
An incredible 98% of respondents to our National HIV Testing Week (NHTW) 2018 sector evaluation survey agreed that the campaign is a valuable addition to their HIV prevention efforts. The same percentage also agreed they will support NHTW in 2019.
The It Starts With Me campaign (ISWM) provides targeted HIV health promotion to men who have sex with men (MSM) and black Africans (BA).
The primary objective is to increase the level of testing among MSM and BA, reduce the rates of late diagnoses and new HIV infections, promote HIV testing, and encourage the use of condoms.
As the year draws to a close there is much to celebrate within the HIV sector. The UK’s achievement of reaching the UNAIDS 90-90-90 goals ahead of the 2020 target is something that we can all be proud of. We now know that in the UK:
- 92% of people living with HIV are diagnosed
- 98% of these people are on treatment
- 97% of these people are virally suppressed
As outlined in the latest Public Health England (PHE) ‘Progress towards ending the HIV epidemic in the UK: 2018 report’ [PDF], this success is down to the combination prevention approach which is now at the forefront of the sector’s efforts to eliminate new HIV transmissions.
The summer phase of the It Starts With Me campaign will start on Monday 18 June 2018.
We have the tools to stop HIV
The focus of the summer campaign phase will be on raising awareness and promoting actions to take on the various ways to prevent HIV: testing, condoms, pre-exposure prophylaxis (PrEP) and treatment.
The campaign aims to:
- promote awareness and adoption of condom use, treatment as prevention, pre-exposure prophylaxis (PrEP) and HIV testing,
- challenge HIV stigma by sharing real stories of people living with and affected by HIV who demonstrate how the different aspects of combination prevention is stopping HIV,
- encourage individuals to find the right options for themselves.
The campaign will be delivered mainly via online and print advertising.
If you would like to know more about this phase of the campaign please have a look at our Summer Campaign Briefing [PDF].
The briefing will provide you with:
- A summary of the campaign activities.
- How you can get involved.
- What support we can provide to you to amplify the campaign in your area.
- What combination prevention is and why it’s important.
We have created a number of new resources for the campaign including posters and leaflets. The look and feel of the campaign is bright, fun and summery. The resources feature individuals who are playing their part in stopping HIV by using the different prevention methods.
Order resources online now.
Coming soon: We will also be providing a social media pack with images, video and suggested social media posts to help you promote the summer campaign.
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