Get ready for National HIV Testing Week 2017
National HIV Testing Week promotes HIV testing to the most affected population groups in England, men who have sex with men (MSM) and black African men and women. These groups make up seven out of 10 people in the UK living with HIV.
The week is co-ordinated by HIV Prevention England (HPE) with support and participation from organisations in the public, statutory and private sectors, and promotes the benefits of regular testing and treatment for both the individual and community.
It raises awareness of the importance of HIV testing, as well as increasing opportunities to test – be it in clinical settings, in primary care, through community-based rapid testing or via postal testing. The ultimate goal is to increase regular HIV testing in the most affected groups.
This year, the event starts on Saturday 18 November.
Last year hundreds of clinics and organisations participated by raising awareness, providing extra testing opportunities and promoting services – with many using the free and customisable printed and digital resources provided by HIV Prevention England.
How to get involved
We encourage you to do whatever is best for your local area and community. Here are some ideas.
- Order and use National HIV Testing Week branded posters and resources in your service.
- Organise local testing events in clinic and as part of outreach in community settings.
- Register the testing events you have scheduled for November through our online ‘Test Finder’ tool. This will be promoted to people at high risk in your local area via online promotion.
- Share, repost and retweet National HIV Testing Week social media content to all public networks, and use the social media pack on our website to customise your posts.
National HIV Testing Week 2016
Last year National HIV Testing Week ran from Saturday 19 November to Friday 25 November. 28 organisations listed 211 separate testing events on the online ‘Test Finder’ tool, and nearly 320 organisations participated by ordering 735,999 resources to use for the campaign.
In addition to local activity, over 20,000 postal kits were ordered online around that period, with the majority of orders originating from social media and mobile app advertising.
There was significant outdoor advertising in 12 key cities and a number of local authorities paid for their own media placements, with HPE providing the artwork. Print, outdoor and digital media provided over 30 million opportunities for content to be viewed. There were 248 separate pieces of media coverage by local and national print and broadcast press.
A survey of organisations and clinics after National HIV Testing Week 2016 found that:
- 88 per cent of organisations agree that the event is a valuable addition to HIV prevention efforts.
- 96 per cent said that they would support National HIV Testing Week in 2017.
- 64 per cent agreed that it increased their capacity to impact their community/clients. The biggest impact was through increasing awareness of the importance of HIV testing in the local community (87.2 per cent), followed by delivering more HIV tests (56.41 per cent).
- Of those organisations who provide HIV testing, over 34 per cent provided at least twice as many tests as a regular week.