An incredible 98% of respondents to our National HIV Testing Week (NHTW) 2018 sector evaluation survey agreed that the campaign is a valuable addition to their HIV prevention efforts. The same percentage also agreed they will support NHTW in 2019.
Kantar Public publishes It Starts With Me 2017 campaign evaluation
The It Starts With Me campaign (ISWM) provides targeted HIV health promotion to men who have sex with men (MSM) and black Africans (BA).
The primary objective is to increase the level of testing among MSM and BA, reduce the rates of late diagnoses and new HIV infections, promote HIV testing, and encourage the use of condoms.
Prepping for PrEP
Positive East launched ‘Mama Says’ in November 2018. The 90-second film clip, available in six languages, is an animated tool to encourage pre-exposure prophylaxis (PrEP) uptake amongst communities at risk of HIV who may not be aware of HIV and PrEP. ‘Mama Says’ is specifically designed for African communities.