Social media pack for National HIV Testing Week

We have created a social media pack to help you promote National HIV testing Week on your social media channels.

What’s in the pack?

  • Images – a selection of images for use on Facebook, Twitter, Instagram or any another social network.
  • Logos – National HIV Testing Week logos.
  • Links – links to useful HIV testing information, tools and the self-sampling service.
  • Videos – infographic videos explaining the various ways one can get tested.
  • Suggested posts – examples of posts for Facebook and tweets for Twitter.

Download pack (excluding videos) (36Mb)
Download video 1 | video 2

Before you download the pack, here are some things to remember:


This year’s theme is Give HIV The Finger, which aims to demonstrate that getting tested for HIV is as easy as a quick finger-prick test.

We’re asking people to raise their finger and share a message of support.


This year’s hashtag is #HIVTestWeek. Hashtags are not case sensitive so using #hivtestweek would work as well – we’ve just used capitals to make it easier to read what the hashtag is about.

Home sampling HIV testing kits

The national home sampling HIV testing service will be available across all of England from Monday 6 November 2017 to the beginning of January 2018.  If you can, please use the links we’ve provided in the pack when posting to social media, as they contains tracking that will help us understand if the posts lead to people ordering self-sampling kits.

Useful web tools to promote

National HIV Testing Week is an opportunity to raise awareness of the importance of HIV testing, as well as increasing opportunities to test – be it in clinical settings, in primary care, through community-based rapid testing or via postal testing.

As such, we have created some tools to help individuals make decisions on how they would like to get tested, find out when they need to get tested and where to get tested.  These tool can be found on the It Starts With Me website. You can include links to these tools in some of your social media posts where appropriate. The site works well on both desktop and mobiles making it very easy to use the tools.

• ‘Where to test’ tool: This helps people to find out where to get a free HIV test near them by searching by either postcode or a place name.

• ‘When to test’ tool: People are invited to answer a few questions about themselves and their sexual activities and they get a recommendation on when they should get an HIV test.

• ‘Which test’ tool: This tool helps people to find out a testing option that might be suitable for them.  It helps people understand that there are different options on how one can get tested.

Download pack (excluding videos) (36Mb)
Download video 1 | video 2

For sector updates:


Trans-inclusive National HIV Testing Week webinar

This year we are putting a spotlight on increasing testing among trans people as part of the National HIV Testing Week campaign.

This is particularly important because globally trans people experience higher rates of HIV prevalence, and are more vulnerable to getting HIV compared to other groups. General health services may not meet the needs of trans people due to lack of awareness of trans health issues or cultural insensitivities. There is also a scarcity of specialist services.

To support a trans-inclusive National HIV Testing Week, we will be hosting an informative webinar for health professionals who provide services for trans people and the general population.

The session will cover:

  • an overview of trans health and HIV issues
  • real-life experiences of trans people
  • clinical perspectives on providing trans-inclusive services
  • practical information on how to promote a trans-inclusive service
  • tools, further information and referral options.

It will be held on Tuesday 7 November from 12.00pm to 1.30pm.

This session will be delivered in partnership with CliniQ, ClinicT, The LGBT Foundation and Yorkshire Mesmac. Special thanks to CliniQ for driving this initiative.

Register now

Kantar Public publishes new It Starts With Me campaign evaluation

The It Starts With Me campaign provides targeted HIV health promotion to men who have sex with men (MSM) and black African (BA) groups.

The primary objective is to increase the level of testing among MSM and BA, reduce undiagnosed and late diagnoses, reduce new HIV infections, promote HIV testing and encourage the use of condoms.

In 2016, the public information campaign was refreshed to increase empathy and emotional engagement by highlighting people’s personal stories in the context of their living environment.

Evaluation of the campaign was conducted by Kantar Public in December 2016, following the spike in campaign activity associated with National HIV Testing Week in late November. Two online surveys, one among each of MSM and BA, were conducted.

The evaluation found that:

  • There continues to be a high level of awareness of the campaign and other HIV prevention materials, particularly among MSM.
  • The refreshed campaign has been successful in increasing emotional engagement and empathy, and has increased the normalisation of being tested.
  • While the main message taken from the campaign continues to be ‘get tested’ this year, more MSM in particular also took a ‘take responsibility’ message from the ads.
  • Knowledge of the need for testing is high, as is the level of reported testing. As a result, the campaign can continue to move beyond the singular testing message and maintain that greater emphasis on responsibility and other supporting messages.

Kantar Public ‘It Starts With Me’ 2016 campaign evaluation [PDF]

Source: Kantar Public

Get ready for National HIV Testing Week 2017

National HIV Testing Week (NHTW) starts on Saturday 18 November 2017. The purpose of the week is to promote regular testing among the most affected population groups and to reduce the rates of undiagnosed people and those diagnosed late.

In the UK, people are testing more, staying protected by using condoms and pre-exposure prophylaxis (PrEP), getting diagnosed and starting HIV treatment earlier. Thanks to this combination approach, the UK is witnessing a substantial decline in HIV diagnoses.

However, while rates of late diagnosis have reduced, especially among MSM, too many are still diagnosed, especially among heterosexual men and women.

National HIV Testing Week puts a national spotlight on HIV testing

National HIV Testing Week provides amplified opportunities for individuals who would otherwise never test to do so, and prompts all individuals at risk to get tested.

Last year hundreds of clinics and organisations participated by raising awareness, providing extra testing opportunities and promoting services – with many using the free and customisable printed and digital resources provided by HIV Prevention England.

How to get involved

We encourage you to do whatever is best for your local area and community. Here are some ideas.

  • Order and use National HIV Testing Week branded posters and resources in your service.
  • Organise local testing events in clinic and as part of outreach in community settings.
  • Register the testing events you have scheduled for November through our online ‘Test Finder’ tool. This will be promoted to people at high risk in your local area via online promotion.
  • Share, repost and retweet National HIV Testing Week social media content to all public networks, and use the social media pack on our website to customise your posts.

For full details on how to take part, see the campaign briefings below.

Campaign briefing for Commissioners, Directors of Public Health, lead Councillors and Health and Wellbeing Boards [PDF] Campaign briefing for clinicians and other primary care professionals [PDF]


Campaign briefing for HIV and other community-based organisations [PDF] Campaign briefing for Faith Leaders and communities [PDF]

Support We Started Something on Facebook

If you work for a sexual health or HIV organisation, or a Local Authority Public Health team, you can use these suggested Facebook posts to support the We Started Something campaign.

We Started Something is the summer campaign for It Starts With Me, celebrating the progress that people have made in stopping HIV in the UK and encouraging everyone to continue to play their part.

How to use the suggested posts

1. Go to Facebook and start a new post. Copy and paste the text of one of our suggested posts, including the link. It is important to ensure that you copy the link as it leads to a specific page relevant to the call to action of each post.

2. Download the selection of images provided and choose one to share with your post.

3. And… post!

At the bottom of this blog we’ve also included a few email banners for you to use.

Suggested post 1

In the UK we’re testing more for HIV than ever.

But still about 13% of people living with HIV in the UK are not aware they have it. Most new HIV infections come from unprotected sex with someone who doesn’t know they have HIV.

Find out if you need to test:

Download images for this post

Suggested post 2

The number of people living with undiagnosed HIV in the UK is the lowest ever.

Most new HIV infections come from unprotected sex with someone who doesn’t know they have HIV, so we can’t stop until everyone is diagnosed.

Find out if you need to test:

Download images for this post

Suggested post 3

People are starting treatment sooner than ever.

However, about 39% of adults in 2015 found out they had HIV when it may have already damaged their health. The sooner you find out you have HIV, the better it is for your health.

Find out if you need to test:

Download images for this post

Suggested post 4

More people with HIV are on treatment in the UK than ever before and many are now starting treatment early to protect their health and to stop them passing on HIV to others.

Find out more on how treatment is helping to stop HIV:

Download images for this post

Suggested post 5

Someone on effective treatment with an undetectable viral load cannot pass on HIV to others which will help us end the epidemic once and for all.

Find out more on how treatment is helping to stop HIV:

Download images for this post

Suggested post 6

Most new HIV  infections come from unprotected sex with someone who doesn’t know they have HIV – so we all need to look after ourselves. Condoms are the best barrier against HIV, other sexually transmitted infections (STIs) and unplanned pregnancies.

Find the best condom for you:

Download images for this post

Suggested post 7

Most new infections come from unprotected sex with someone who doesn’t know they have HIV – so we all need to look after ourselves.  Condoms, treatment and PrEP help to protect from HIV infection.

Find out how to stay protected:

Download images for this post


We Started Something email banners

Simply right-click the banner you prefer and choose the option to save the image to your computer.