It Starts With Me

The It Starts With Me campaign (ISWM) provides targeted HIV health promotion to men who have sex with men (MSM) and black Africans (BA).

The primary objective is to increase the level of testing among MSM and BA, reduce the rates of late diagnoses and new HIV infections, promote HIV testing, and encourage the use of condoms.

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The summer phase of the It Starts With Me campaign will start on Monday 18 June 2018.

We have the tools to stop HIV

The focus of the summer campaign phase will be on raising awareness and promoting actions to take on the various ways to prevent HIV: testing, condoms, pre-exposure prophylaxis (PrEP) and treatment.

The campaign aims to:

• promote awareness and adoption of condom use, treatment as prevention, pre-exposure prophylaxis (PrEP) and HIV testing,
• challenge HIV stigma by sharing real stories of people living with and affected by HIV who demonstrate how the different aspects of combination prevention  is stopping HIV,
• encourage individuals to find the right options for themselves.

The campaign will be delivered mainly via online and print advertising.

Campaign briefing

If you would like to know more about this phase of the campaign please have a look at our Summer Campaign Briefing [PDF].

The briefing will provide you with:

• A summary of the campaign activities.
• How you can get involved.
• What support we can provide to you to amplify the campaign in your area.
• What combination prevention is and why it’s important.

New resources

We have created a number of new resources for the campaign including posters and leaflets. The look and feel of the campaign is bright, fun and summery. The resources feature individuals who are playing their part in stopping HIV by using the different prevention methods.

Order resources online now.

Coming soon: We will also be providing a social media pack with images, video and suggested social media posts to help you promote the summer campaign.

Remember to sign up to our newsletter to get the latest updates from HIV Prevention England.

The spring phase of the It Starts With Me campaign will start on Monday 16 April 2018.

The focus of this phase will be on promoting the impact of HIV medication on prevention.

The campaign aims to:

• promote awareness and confidence in the message that effective HIV treatment stops the transmission of the virus, based on the evidence supporting this.
• challenge HIV stigma by sharing real stories of people living with HIV who demonstrate how effective treatment is and that they are not passing on the virus.
• encourage people living with HIV to continue to take treatment, both for the health benefits it produces and to stop them from being able to pass on HIV.

The campaign will be delivered mainly via online and print advertising.

Campaign briefing

If you would like to know more about this phase of the campaign please have a look at our Spring Campaign Briefing [PDF].

The briefing will provide you with

• a summary of key definitions.
• the evidence which demonstrates the effectiveness of HIV treatment on reducing transmission.
• information on how you can get involved.

Social media pack

We’ve created a social media pack to help you promote the spring campaign from HIV Prevention England.

Remember to sign up to our newsletter to get the latest updates from HIV Prevention England.