An incredible 98% of respondents to our National HIV Testing Week (NHTW) 2018 sector evaluation survey agreed that the campaign is a valuable addition to their HIV prevention efforts. The same percentage also agreed they will support NHTW in 2019.
HPE
Kantar Public publishes It Starts With Me 2017 campaign evaluation
The It Starts With Me campaign (ISWM) provides targeted HIV health promotion to men who have sex with men (MSM) and black Africans (BA).
The primary objective is to increase the level of testing among MSM and BA, reduce the rates of late diagnoses and new HIV infections, promote HIV testing, and encourage the use of condoms.
HIV Prevention in 2018: Round-up
As the year draws to a close there is much to celebrate within the HIV sector. The UK’s achievement of reaching the UNAIDS 90-90-90 goals ahead of the 2020 target is something that we can all be proud of. We now know that in the UK:
- 92% of people living with HIV are diagnosed
- 98% of these people are on treatment
- 97% of these people are virally suppressed
As outlined in the latest Public Health England (PHE) ‘Progress towards ending the HIV epidemic in the UK: 2018 report’ [PDF], this success is down to the combination prevention approach which is now at the forefront of the sector’s efforts to eliminate new HIV transmissions.