New PrEP campaign launching in October 2020

The next phase of the It Starts With Me campaign will focus on raising awareness of HIV Pre-Exposure Prophylaxis (PrEP) in Black African communities. It will start on Monday 19 October 2020.

Campaign update: Download the social media resource pack here. Contact [email protected] for more information.

Black African men and women continue to be over-represented in the rates of new HIV diagnoses every year, but do not have the same levels of knowledge and awareness of PrEP compared to other groups affected by HIV.

This campaign will encourage Black Africans to have more in-depth conversations on PrEP with community educators and clinical experts. To support this, the campaign will include Q&As between key experts via radio phone-ins, live video sessions on social media, targeted TV chat-shows and influencer-led conversations via relevant podcasts.

We encourage the sector to get involved and support the campaign. You could:

  • Share our social media assets and key campaign messages through your communications channels
  • Direct people to our online PrEP Quiz and information pages on the It Starts With Me website
  • Organise your own virtual events and information sessions to discuss the key questions people have about PrEP
  • Review your local HIV prevention resources to ensure they are fully up-to-date and include clear and accessible information about PrEP.