Leading HIV organisations team-up to support GPs on when to test for HIV

Two major HIV organisations have produced a new series of short videos for GPs around indicator conditions for HIV. The initiative is a collaboration between HIV-charity Terrence Higgins Trust and Fast Track Cities London, a partnership of organisations tackling HIV in the capital, and comes ahead of National HIV Testing Week, which kicks off on 10 February.

GPs are a crucial part of the England’s testing infrastructure, with over 139,000 tests carried out in primary care in 2023. However, 41% of people are still diagnosed at a late stage of infection, and an estimated 4,700 people in England are living with undiagnosed HIV.

The aim of the videos is to remind GPs of indicator conditions which should act as a prompt to test a patient for HIV, to try to ensure people get diagnosed as early as possible.

Key points mentioned in the videos include when a patient has possible immunosuppression or malignancy, has experienced a few common back-to-back illnesses, has symptoms which are taking longer to resolve than expected, or has slightly abnormal FBC or LFTs. All of these can be indicators to a GP to test a patient for HIV.

Islington based GP, Dr Sam Preston, a Fast-Track Cities GP Champion, who is featured in the videos, said “HIV testing week is a great opportunity to increase testing to make sure people aren’t diagnosed late and they can get onto effective HIV treatment as soon as possible. As GPs we are seeing 100s of people in our local community every day who could be missing out on a HIV test because they don’t think they are at risk.  The toolkit we’ve put together for GPs prompts them to remember to do an HIV test when this is necessary for example if the GP is worried about immunosuppression.”

The videos are in support of National HIV Testing Week. National HIV Testing Week is a campaign by Terrence Higgins Trust and commissioned by the Department of Health and Social Care to promote regular HIV testing, particularly among the groups most at risk of HIV.

During the week, anyone in England can order a free HIV test to do at home, but the campaign also promotes people considering testing in whatever way they feel comfortable, such as at a sexual health service or with their GPs.

The GP-focused content will be shared by the Royal College of GPs, Integrated Care Boards and via advertising on LinkedIn.

Watch the five videos

Worried about possible malignancy?

A few common illnesses back-to-back

Worried about possible immunosuppression

Slightly abnormal FBC or LFTs

Symptoms taking longer to resolve than expected

Using incentives to increase HIV testing: a case study from Wakefield

Wakefield view from The Sandal Castle. The towers of The Wakefield Cathedral and The Town Hall are visible.

An innovative project in Wakefield, West Yorkshire has successfully increased testing rates in certain vulnerable populations by providing a £5 food voucher as an incentive – and key to the work was our partner, BHA for Equality working in collaboration with Turning Point.

In early 2023, public health officials at Wakefield Council identified that a new case of HIV was linked to a cluster of previous cases from 2021 among people who inject drugs (PWID) and those connected to homeless accommodation. It was clear that swift action was needed to prevent further transmissions.

Tackling HIV in vulnerable communities

PWID and individuals linked to homelessness often face multiple barriers to accessing healthcare, from stigma and misinformation to logistical challenges in navigating complex services.

That’s where commissioned services like BHA for Equality’s HIV Prevention and Support Service and Turning Point’s Drug and Alcohol Service come in. Along with Wakefield Council and UK Health Security Agency (UKHSA), they embarked on a multi-agency Incident Management Team (IMT) response to contain the cluster.

Incentivising HIV testing

To reach PWID and individuals in homeless accommodation, BHA Wakefield and Turning Point undertook extensive outreach activities. The primary focus was to raise awareness of HIV risks and offer point-of-care testing (POCT) for both HIV and syphilis, making testing both accessible and quick. What made this scheme stand out was a small but highly targeted intervention – an incentive program in the form of £5 food vouchers for individuals who agreed to take a test.

The rationale? Similar incentives had proven effective in boosting Hepatitis C testing uptake among PWID, and the hope was to replicate that success. These vouchers, redeemable for hot and cold food, were simple, but they addressed a basic need, providing a practical and immediate benefit.

Navigating ethical considerations

Offering an incentive to test can bring up extra ethical questions. The team in Wakefield were following examples from across the country, where incentive vouchers have been introduced for various behaviour changes when uptake is low. The team also kept track of whether any concerns or questions were raised by people not in the target group about why they weren’t receiving a voucher. During the pilot, no concerns of this nature were raised and Wakefield’s public health team continue to monitor the scheme, including outcomes and any challenges.

A dramatic uptake in testing

BHA Wakefield saw a 70% increase in POCT from the previous year, with 166 tests conducted over the 2023-24 period. More than half of these tests (51%) were linked directly to the voucher incentive scheme. There was one reactive HIV test and one reactive syphilis test linked to the scheme – with the person who got the reactive HIV result saying they only took the test because of the voucher.

The scheme didn’t just increase testing rates: it also helped break down common misconceptions around HIV. Comments like, “I thought you could only get it through sex,” and “I thought a test would be ages, but it’s really quick, it’s good to know!” highlight the critical need for ongoing education.

Lessons learned: What makes this scheme a success?

So, what can others in the HIV sector take away from this? Several key factors contributed to the success of Wakefield’s HIV testing incentive scheme:

Targeted approach: By focusing on a specific, high-risk group (PWID and homeless individuals), the scheme was able to channel resources where they were most needed.

Collaboration and partnerships: The collaboration between BHA for Equality, Turning Point, Wakefield Council and UKHSA was crucial. Each organisation brought its own expertise and networks, creating a comprehensive support system, responsive to the needs of the community.

Meaningful incentives: The £5 vouchers addressed an immediate need and resonated with the target population. Sometimes, simple incentives are all that’s needed to bridge the gap between intention and action.

Education and awareness: Outreach activities didn’t just focus on testing but also on education. Misconceptions about HIV transmission were prevalent, and this effort helped correct those while promoting testing as quick and accessible.

Building on success

Thanks to its success, the HIV testing incentive scheme in Wakefield secured additional funding for another year. The next challenge will be to assess its long-term sustainability and effectiveness, but for now, it’s clear that this innovative pilot has had a meaningful impact.

As we continue to face complex public health challenges, schemes like this remind us that even modest interventions, when thoughtfully implemented, can lead to significant results.

Get ready for National HIV Testing Week 2023

National HIV Testing Week starts Monday 6 February 2023 so please prepare by familiarising yourself with this year’s campaign and the different ways you can get involved.

A new campaign for 2023

National HIV Testing Week is a campaign to promote regular testing among the most-affected population groups in England. Regular testing helps to reduce the number of people living with undiagnosed HIV and those diagnosed late.

This year, the campaign returns with a new strapline, ‘I Test.’, across all National HIV Testing Week
materials, replacing ‘Give HIV The Finger’, which has been in place for the previous five years. The headline ‘I Test.’ is followed by a line that explores people’s different reasons for testing. This allows for flexibility in responding to different audience needs.

The new strapline and campaign approach was developed and adopted following findings and recommendations from evaluations of ‘Give HIV The Finger’ and audience insights gathered over the summer of 2022. Audiences were involved through focus groups and surveys throughout the development process. It builds on the concept of the National HIV Prevention Programme’s umbrella campaign, ‘It Starts With Me‘ by positioning testing as something normal, desirable, and that we can all take personal responsibility for.

Please see sample images from the campaign below. The campaign features a wide range of models with some resources translated into a number of languages. You can see the whole range of campaign resources via HIV Prevention England’s resources portal.

How to get involved

There are many ways you can get involved and support National HIV Testing Week. We are inviting organisations to participate by running campaign events, providing testing opportunities and promoting HIV testing, and prevention awareness, with our support. For more details, please download the campaign briefing [PDF].

Free Resources

Free resources to promote HIV testing this National HIV Testing Week are now available to order.

Log in to order leaflets, posters, and merchandise to support your National HIV Testing Week activities.

All printed resources are also available to download as PDFs.

Order your resources now.

Social Media Pack

The social media pack is now available to download.