The It Starts With Me campaign (ISWM) provides targeted HIV health promotion to men who have sex with men (MSM) and black Africans (BA).
The primary objective is to increase the level of testing among MSM and BA, reduce the rates of late diagnoses and new HIV infections, promote HIV testing, and encourage the use of condoms.
Positive East launched ‘Mama Says’ in November 2018. The 90-second film clip, available in six languages, is an animated tool to encourage pre-exposure prophylaxis (PrEP) uptake amongst communities at risk of HIV who may not be aware of HIV and PrEP. ‘Mama Says’ is specifically designed for African communities.
As the year draws to a close there is much to celebrate within the HIV sector. The UK’s achievement of reaching the UNAIDS 90-90-90 goals ahead of the 2020 target is something that we can all be proud of. We now know that in the UK:
- 92% of people living with HIV are diagnosed
- 98% of these people are on treatment
- 97% of these people are virally suppressed
As outlined in the latest Public Health England (PHE) ‘Progress towards ending the HIV epidemic in the UK: 2018 report’ [PDF], this success is down to the combination prevention approach which is now at the forefront of the sector’s efforts to eliminate new HIV transmissions.
National HIV Testing Week starts this Saturday 17 November, and there is still time to get involved.
This year’s National HIV Testing Week is fast approaching (Saturday 17 November) and it’s time to start shouting about it on social.
We’ve created a social media pack to make it easy for you to get involved and promote local activities, as well as the opportunity to order a free postal test through It Starts With Me.