The current national HIV prevention programme contract ends on Saturday 31 July 2021. The HPE team would like to extend our thanks to all our colleagues across the HIV sector who have supported us between 2016 and 2021, especially our local activation partners.

Please note from Sunday 1 August 2021 the HPE resources portal will be unavailable, and the HPE and It Starts With Me websites and social media channels will remain online but dormant until the new contract is awarded.

A message from Public Health England: New National HIV Prevention Programme tender

Over the past five years, HIV Prevention England has contributed to efforts to reduce HIV transmission by improving awareness of combination HIV prevention and increasing access to HIV testing through a number of different initiatives, ensuring that more people in England are aware of their HIV status. This contribution has supported the UK government’s continued commitment to end new transmissions of HIV in England by 2030.

PHE has now published the tender for the National HIV Prevention Programme 2021-24 via the procurement system Atamis, and with an intended contract start date of Monday 1 November 2021.

The components of the National HIV Prevention Programme 2021-24 are:

• Deliver ‘always on’ health promotion activity in addition to an agreed number of health promotion campaigns and interventions each year, using a range of different types of media including digital and social media.
• Provision of relevant information materials, using simple and appropriate language on a variety of accessible media including print and digital, aimed at the target groups.
• With the endorsement and approval of local authorities, work alongside local HIV prevention activities in order to reinforce work undertaken.
• Provide support to the broader HIV and STI prevention sector (or organisations who work with people most at risk of HIV) in terms of developing local effective practice and knowledge and supporting the development of skills, capacity and leadership.
• Prepare regular briefings and summaries of the learnings as part of a strategic approach to dissemination and sharing of promising practice with the wider HIV prevention community.

We would like to extend our thanks to Terrence Higgins Trust and their partners for delivery of the National HIV Prevention Programme, as ‘HIV Prevention England,’ from 2016-21.

For any queries that cannot be addressed via Atamis, please get in touch with Katie Neate – Programme Manager for HIV Prevention ([email protected])

HPE is proud of our achievements and contribution to England’s HIV prevention efforts during the past five years. Our work has focused on three key areas:

• Social marketing
• Local activation
• Sector engagement and professional development

Social marketing highlights

• Opportunities to see: over 900 million opportunities to see our campaigns.
• Press and PR: coverage in 5k+ press articles.
• Website: 1.2 million visits resulting in 730k uses of website tools that include tools to check when one should test for HIV, choose the right condom or find out if they might benefit from PrEP.
• Campaign recognition: average of 81% for gay and bisexual men (GBM), and 59% for people of Black African ethnicity (BA).
• Motivation to act: 76% GBM and 70% BA said they were motivated to act and take an action as a result of HPE campaigns.
• Took action: 81% GBM and 59% BA reported taking an action as a result of HPE campaigns.
• Self-sampling kits: HPE is responsible for the promotion of PHE’s self-sampling programme. 126,838 kit orders (68% GBM, 7% BA heterosexuals and 24% other population groups). Returned kits had a 0.84% reactivity rate.
• National HIV Testing Week: established national HIV testing as a key calendar event for the HIV response in England.
• Awards:
  • Overall Innovation Award: BMA Patient Information Awards.
  • Best Practice Paper: European Social Marketing Conference.

Local activation

Supporting social marketing activities:

• 31 Local Activation partners
• One-to-one information and advice: 75k people seen (39k GBM and 32K BA).
• Community HIV testing: 16.4K tests (8k GBM and 5.4k BA).

Sector engagement and professional development

• More than 400 organisations got involved in HPE campaigns annually.
• 20 professional development events held, including the HIV Prevention England Conference with more than 900 participants from the HIV sector.
• Stakeholder engagement strategies developed with key stakeholders:
  • GP Engagement Strategy
  • Faith Engagement Strategy.