HIV Prevention England GP Engagement Strategy

HIV Prevention England GP Engagement Strategy banner

In 2016, 42% of people were diagnosed with HIV late in the UK – and late diagnosis leads to a tenfold increase in mortality compared to those diagnosed promptly (Public Health England (PHE), 2016). People outside London, of black ethnicity and those over 50 are most likely to be diagnosed late (PHE, 2017).

A key priority of the national HIV prevention programme (HPE) is to reduce late diagnosis by increasing HIV prevention and testing among GPs and other primary care providers. To achieve this, we have launched a new GP Engagement Strategy [PDF] which outlines the activities and approaches which we will adopt.

The average adult visits their GP at least three times a year (The King’s Fund, 2016). In contrast, the last national survey of sexual attitudes and lifestyles (Natsal-3) found that (Tanton et al, 2018):

  • As few as 4.9% of sexually active adults attended a sexual health clinic (SHC) in the last year.
  • More than 80% of those who reported having condomless sex had not attended a SHC in the last year.
  • 65% of men and 77% of women who had never been to a SHC were more likely to seek treatment from their GP instead.

Despite the challenges associated with delivering HIV testing and prevention interventions in primary care, GP-based HIV testing and prevention is essential for many reasons, not least that the national guidelines strongly recommend increased GP testing in areas of high and very high prevalence of diagnosed HIV.

HPE will provide significant opportunities to support GPs and primary care practitioners, through National HIV Testing Week, providing free patient resources, information briefings for professionals, and providing sector development training events.

Download the briefing

HIV Prevention England GP Engagement Strategy [PDF]

Get involved

HPE provides resources and training. If you work in primary care:

  • Take advantage of our free patient resources.
  • Sign-up to our monthly newsletter to keep up-to-date with our latest news and events (complete the form opposite).

Forthcoming events

HPE will be attending the Royal College of General Practitioners (RCGP) Annual Primary Care Conference & Exhibition in October, we welcome delegates to visit our stand in the exhibition space to talk to us about our work.

In late October we will be hosting two events for GPs and people working in primary care on pre-exposure prophylaxis (PrEP) and HIV testing in both London and Manchester. Contact us if you would like to register your interest.

National HIV Testing Week starts Saturday 17 November 2018.

Save the date: National HIV Testing Week 2018

Save the date for NHTW 2018 - Saturday 17 November

It’s less than four months until National HIV Testing Week starts on Saturday 17 November 2018.

The purpose of the week is to promote regular testing among the most affected population groups and to reduce the rates of undiagnosed people and those diagnosed late.

In the UK, the combination prevention approach to HIV means we are witnessing a substantial decline in HIV diagnoses for the first time.

However, the work must not stop here. There was a small increase in late diagnoses between 2015 (39%) and 2016 (42%), which means testing is still as important as ever.

National HIV Testing Week puts a national spotlight on HIV testing

National HIV Testing Week provides amplified opportunities for individuals who would otherwise never test to do so, and prompts all individuals at risk to get tested. Last year:

  • Prince Harry attended the opening of Terrence Higgins Trust’s HIV self-testing Pop-up Shop in Hackney, London, to launch the national campaign at the highest level.
  • On the same day, Public Health England (PHE) released new figures which showed that the drive to increase HIV testing is having an impact, with a 21.8% drop in the number of people who are undiagnosed and do not know that they are living with HIV.
  • More MPs than ever tested for HIV in 2017. We worked in collaboration with Yorkshire MESMAC, The African Institute of Social Development, Staffordshire Buddies, Sunrise Family Support, Trade Sexual Health, LASS, Summit House, The Brigstowe Project and The Brunswick Centre to test 16 MPs all around England.
  • Clinics and community organisations prepared more than 300 additional testing events around the country for people to participate in.

Help make this year’s event a success

Preparations for National HIV Testing Week 2018 are well underway. To keep up to date with the latest news, information and how to get involved, sign up to our newsletter.

Social media pack for summer campaign 2018

I'm Stopping HIV - Sadiq

We have created a social media pack to help you promote the HIV Prevention England summer campaign on your social media. The campaign launched on Monday 18 June 2018.

Theme

The campaign will be raising awareness and promoting actions of the various ways to prevent HIV such as condoms, testing, PrEP and treatment.

The tagline for the campaign is ‘I’m stopping HIV.’ and an explanation of which prevention tool used will follow. The people featured in the campaign images and videos are a mixture of people living with and without HIV.

Hashtag

This year’s summer campaign hashtag is #ImStoppingHIV.

Hashtags are not case sensitive so using #imstoppinghiv would work as well – we’ve just used capitals to make it easier to read what the hashtag is about.

What’s in the pack?

Images: a selection of images for use on Facebook, Twitter, Instagram or any another social network.

Links: to information on the various ways of preventing HIV. There are links to interactive tools that:

  • Recommend the best condom to use,
  • assess when someone should get tested,
  • help to choose a type of test based on preference and suitability,
  • help to find local testing services.

Suggested posts: examples of posts for Facebook and Instagram as well as tweets for Twitter.

Videos:
I’m stopping HIV
I’m stopping HIV – Summer

Downloads

What we are asking people to do?

Our summer campaign calls to action are:

Be educated: learn what the four different ways to prevent HIV are and why they are important.

Make changes: we want people to know how to reduce the risk of getting HIV by:

  • choosing the right fitting condom
  • finding out if they need to get tested for HIV, where to do it and the different ways they can via the tools on our website,
  • understanding what PrEP is, how it works and how to access it,
  • encouraging people living with HIV to access and adhere to treatment for health benefits for themselves and for the added advantage of not having to worry about passing it on to anyone else.

Pass it forward: share the information from the campaign messages with friends, family and on social media.