National HIV Testing Week 2019 Social Media Pack

We’ve created a social media pack to make it easy for you to get involved in National HIV Testing Week 2019 and promote local activities, as well as the opportunity to order a free postal test through It Starts With Me.

What’s in the pack?

  • Images: a selection of correctly sized images for use on Facebook, Twitter, Instagram or any other social network.
  • Suggested posts: examples of posts for Facebook and Instagram plus tweets for Twitter.
  • Links: the suggested posts for Facebook and Twitter also contain links to the It Starts With Me online testing tools and the self-sampling postal test service.

Download via Dropbox

Download via Wetransfer (link updated 11 November)

Key messages

This year, the campaign will feature celebrities and influencers promoting ‘Give HIV the finger: a finger-prick test is all it takes’, a continuation of the successful creative that we have run for the last two years.

Our key messages for this year’s campaign are:

  • Testing for HIV is easy, all it takes is a finger-prick test.
    People can live with HIV for a long time without any symptoms, testing is the only way to know your HIV status.
    Anyone diagnosed with HIV in the UK can access free treatment and support.
    If you have HIV, finding out means you can start treatment, stay healthy and avoid passing the virus onto anyone else.
    There are more ways than ever to test – in a sexual health service, your GP, through community organisations and via online testing.


This year’s hashtag is #HIVTestWeek. Hashtags are not case sensitive so using #hivtestweek would work as well – we’ve just used capitals to make it easier to read what the hashtag is about.

Coming soon: campaign videos.