We have created a social media pack to help you promote National HIV testing Week on your social media channels.
What’s in the pack?
- Images – a selection of images for use on Facebook, Twitter, Instagram or any another social network.
- Logos – National HIV Testing Week logos.
- Links – links to useful HIV testing information, tools and the self-sampling service.
- Videos – infographic videos explaining the various ways one can get tested.
- Suggested posts – examples of posts for Facebook and tweets for Twitter.
Download pack (excluding videos) (36Mb)
Download video 1 | video 2
Before you download the pack, here are some things to remember:
Theme
This year’s theme is Give HIV The Finger, which aims to demonstrate that getting tested for HIV is as easy as a quick finger-prick test.
We’re asking people to raise their finger and share a message of support.
Hashtag
This year’s hashtag is #HIVTestWeek. Hashtags are not case sensitive so using #hivtestweek would work as well – we’ve just used capitals to make it easier to read what the hashtag is about.
Home sampling HIV testing kits
The national home sampling HIV testing service will be available across all of England from Monday 6 November 2017 to the beginning of January 2018. If you can, please use the bit.ly links we’ve provided in the pack when posting to social media, as they contains tracking that will help us understand if the posts lead to people ordering self-sampling kits.
Useful web tools to promote
National HIV Testing Week is an opportunity to raise awareness of the importance of HIV testing, as well as increasing opportunities to test – be it in clinical settings, in primary care, through community-based rapid testing or via postal testing.
As such, we have created some tools to help individuals make decisions on how they would like to get tested, find out when they need to get tested and where to get tested. These tool can be found on the It Starts With Me website. You can include links to these tools in some of your social media posts where appropriate. The site works well on both desktop and mobiles making it very easy to use the tools.
• ‘Where to test’ tool: This helps people to find out where to get a free HIV test near them by searching by either postcode or a place name.
• ‘When to test’ tool: People are invited to answer a few questions about themselves and their sexual activities and they get a recommendation on when they should get an HIV test.
• ‘Which test’ tool: This tool helps people to find out a testing option that might be suitable for them. It helps people understand that there are different options on how one can get tested.
Download pack (excluding videos) (36Mb)
Download video 1 | video 2
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