HPE have used the findings from TNS Global’s evaluation to inform a refreshed and evolved campaign for 2016 – seeking to make it even more effective and have a larger and more meaningful impact.
There are two major elements around which much of our work is based.
It Starts With Me
Since its launch in 2013 the It Starts With Me campaign has used social marketing, local engagement and policy work to successfully increase HIV prevention knowledge, improve attitudes and significantly encourage uptake of protect behaviours. These include testing and condom use.
National HIV Testing Week
This week of campaigning promotes HIV testing to communities which are most affected by HIV in the UK. In 2017, it took place from Saturday 18 November to Friday 24 November.