National HIV Testing Week – Social Media Pack

This year’s National HIV Testing Week is fast approaching (Saturday 17 November) and it’s time to start shouting about it on social.

We’ve created a social media pack to make it easy for you to get involved and promote local activities, as well as the opportunity to order a free postal test through It Starts With Me.

Give HIV the finger - Yvette

What’s in the pack?

  • Images – a selection of correctly sized images for use on Facebook, Twitter, Instagram or any another social network.
  • Suggested posts – examples of posts for Facebook and Instagram plus tweets for Twitter.
  • Links – the suggested posts for Facebook and Twitter also contain links to the It Starts With Me online testing tools and the self-sampling postal test service.

Access the pack via Dropbox

Key messages

This year’s theme is Give HIV The Finger, which aims to demonstrate that getting tested for HIV is as easy as a quick finger-prick test.

Our key messages for this year’s campaign are:

  • Testing is necessary to diagnose HIV and prevent onward transmission.
  • Testing is easy and accessible in the UK.
  • People can rest assured that, if diagnosed with HIV, they can access free treatment and support.


This year’s hashtag is #HIVTestWeek. Hashtags are not case sensitive so using #hivtestweek would work as well – we’ve just used capitals to make it easier to read what the hashtag is about.

Self-sampling postal HIV testing kits

The national home sampling HIV testing service will be available across all of England from Monday 5 November 2018 to the beginning of January 2019. If you can, please use the links we’ve provided in the pack when posting to social media, as they contains tracking that will help us understand if the posts lead to people ordering self-sampling kits.

Useful web tools to promote

National HIV Testing Week is an opportunity to raise awareness of the importance of HIV testing, as well as increasing opportunities to test – be it in clinical settings, in primary care, through community-based rapid testing or via postal testing.

Our tools help individuals make decisions on how they would like to get tested, find out when they need to get tested and where to get tested. These tool can be found on It Starts With Me. You can include links to these tools in some of your social media posts where appropriate. The site works well on both desktop and mobiles making it very easy to use the tools.

  • ‘Where to test’ tool: This helps people to find out where to get a free HIV test near them by searching by either postcode or a place name.
  • ‘When to test’ tool: People are invited to answer a few questions about themselves and their sexual activities and they get a recommendation on when they should get an HIV test.
  • ‘Which test’ tool: This tool helps people to find out a testing option that might be suitable for them. It helps people understand that there are different options on how one can get tested.

Access the pack via Dropbox

Raising the profile of HIV testing and the importance of prevention services

National HIV Testing Week - Josh

Ahead of National HIV Testing Week 2018, we are taking a look back at some of the activities our partners have delivered during previous events. Last year LASS and Trade Sexual Health, who both provide services in Leicester, Leicestershire and Rutland, raised the profile of HIV testing by inviting local MPs to their centres.

They explain their engagement with the politicians and why raising the profile of HIV testing is important to their work.

‘To launch National HIV Testing Week 2017, we invited local politicians, Liz Kendall MP and Jon Ashworth MP, to visit our centres as part of a national drive to ensure that HIV remains on the political agenda, as well as having the opportunity to share the successes of our services.

‘Jon Ashworth MP visited Trade Sexual Health to learn about the important work we do in providing free, confidential health advice, information and support for lesbian, gay, bisexual and trans (LGBT) communities, including HIV testing. His visit was broadcast on Facebook Live to promote testing activities for the campaign.

‘Liz Kendall MP came to see us at LASS and recorded her visit and HIV test for YouTube (see below) to highlight the importance of HIV testing. During the visit she explained she was “delighted to be a part of and support the campaign”.

‘At LASS we acknowledge that ensuring political will is key to sustaining the HIV response both at local and national level. National HIV Testing Week provides us with an excellent opportunity not only to engage our MPs but to get them into the building to see our services in action.

‘At Trade, we also believe that raising the profile of testing services locally and nationally is imperative in our HIV prevention work – National HIV Testing Week is one of the best vehicles we have to do this within and beyond our target audiences.’

Find out more about the work of our Local Activation Partners:

National HIV Testing Week 2018 resources

NHTW 2018 merchandise

Free resources to promote HIV testing this National HIV Testing Week are now available to order.

This year’s resources include:

  • posters
  • leaflets
  • condom packs
  • stickers
  • display stands
  • a limited number of T-shirts.

Take part in the campaign

Our 2018 campaign slogan is ‘Give HIV the finger: a finger-prick test is all it takes’, a continuation of last year’s successful creative.

National HIV Testing Week starts on Saturday 17 November 2018 and aims to promote regular testing among the most affected population groups and to reduce the number of people who are diagnosed late or remain undiagnosed.

Last year, 43% of people were diagnosed late. The only means to address this issue is to increase awareness of the importance of HIV testing.

Order your resources now

Register your local testing event

Ensure your National HIV Testing Week activities are a success by adding them to the It Starts With Me website where users of the ‘Where to test’ tool can easily find your event. Submit your event on the NAM website:

Register your testing event today

PHE resources to support Sexual Health evaluation

Public Health England talk us through their latest resources to support evaluation in Sexual Health, Reproductive Health and HIV.

Have you ever wondered if what you’re doing in your service actually achieves what you set out to do? How do you know? For example:

We’ve introduced HIV home sampling, what impact has it had?

We need to reduce our late HIV diagnoses, what can we do and how do we know we’ve achieved it?

Public Health England (PHE) is often asked about what works and what is the ‘best way’ to achieve a desired outcome in the area of sexual health, reproductive health and HIV (SH, RH and HIV). In order to understand what innovations work well there is a need to evaluate interventions and projects. Evaluation is essential to identify successful innovations which should be promoted and, equally important, those that are less successful or could be improved before being implemented elsewhere.

A vast amount of literature and tools to guide evaluation exist. However, no support tools or repository exist specifically for SH, RH and HIV. PHE therefore developed the following resources specifically aimed at supporting evaluations in this sector:

  1. Introductory guide to evaluating interventions
  2. Evaluation workbook
  3. Menu of output/outcome measures in SH, RH and HIV

The introductionary guide explains what evaluation is, why you should evaluate, and the different types of evaluations you can choose from. The guide explains how to undertake an evaluation using the concepts of ‘theory of change’ and a ‘logic model’:

The theory of change defines the long term goals of your intervention, and then maps backwards to identify necessary preconditions, i.e. the shorter terms and intermediate steps leading to the long term outcomes.

A logic model is a diagrammatic representation of your theory of change. It identifies the inputs, activities, outputs and outcomes, all part of the overall evaluation of your intervention. The guide contains illustrative examples, for example a logic model of a condom distribution scheme.

The evaluation workbook is a pragmatic and easy to follow tool consisting of 16 questions about your intervention or project. The answers you provide to these questions lead to the second part of this workbook: the development of a logic model.

This identifies the inputs (resources or materials needed to deliver your intervention), the activities (the interventions provided by the service or programme), the outputs (amount of activity provided) and the outcomes (factors which are expected to change as a result of the activities). The final part of the workbook contains a suggested template to write up the findings of your evaluation.

The third part of the resources provides an overview of the current standards and quality measures in SH, RH and HIV. It includes for example quality standards (July 2018) from BHIVA, NICE, and BASHH, among others. These standards can assist you to choose indicators to help measure the impact of your intervention or project.

PHE has also published resources for the evaluation of general health and wellbeing projects and programmes, helping professionals increase their knowledge, understanding and capabilities in evaluating health and wellbeing projects.

These resources consist of a general overview, guidance summaries (collation of 48 guides and frameworks on evaluation of different topics), and useful training resources including video clips on different types of evaluations, logic models, intervention mapping and case studies.

Get ready for National HIV Testing Week 2018

National HIV Testing Week starts on Saturday 17 November 2018. The purpose of the week is to promote regular testing among the most affected population groups and to reduce the rates of undiagnosed people and those diagnosed late.

In the UK, people are testing more, staying protected by using condoms and pre-exposure prophylaxis (PrEP), getting diagnosed and starting HIV treatment earlier. Thanks to this combination approach, the UK is witnessing a substantial decline in HIV diagnoses.

However, too many are still diagnosed late, especially among heterosexual men and women.

National HIV Testing Week puts a national spotlight on HIV testing

This year’s campaign slogan is ‘Give HIV the finger: a finger-prick test is all it takes’, a continuation of last year’s successful creative. While the slogan is focused on the ease of testing, the campaign is an opportunity for partners to promote three key messages:

  • Testing is necessary to diagnose HIV and prevent onward transmission.
  • Testing is easy and accessible in the UK.
  • People can rest assured that, if diagnosed with HIV, they can access free treatment and support.

For full details on how to take part, see the campaign briefings below.

Campaign briefing for Sexual Health Commissioners, Directors of Public Health and other local decision makers [PDF]

Campaign briefing for HIV, Sexual Health and other community-based organisations [PDF]

Campaign briefing for Clinicians [PDF]

Campaign briefing for Faith Leaders and Communities [PDF]

Coming soon

From 17 October 2018, you can order information resources for National HIV Testing Week.

Our social media pack will be available shortly with images and videos for Facebook, Twitter and Instagram.