Social media pack for summer campaign 2018

I'm Stopping HIV - Sadiq

We have created a social media pack to help you promote the HIV Prevention England summer campaign on your social media. The campaign launched on Monday 18 June 2018.

Theme

The campaign will be raising awareness and promoting actions of the various ways to prevent HIV such as condoms, testing, PrEP and treatment.

The tagline for the campaign is ‘I’m stopping HIV.’ and an explanation of which prevention tool used will follow. The people featured in the campaign images and videos are a mixture of people living with and without HIV.

Hashtag

This year’s summer campaign hashtag is #ImStoppingHIV.

Hashtags are not case sensitive so using #imstoppinghiv would work as well – we’ve just used capitals to make it easier to read what the hashtag is about.

What’s in the pack?

Images: a selection of images for use on Facebook, Twitter, Instagram or any another social network.

Links: to information on the various ways of preventing HIV. There are links to interactive tools that:

  • Recommend the best condom to use,
  • assess when someone should get tested,
  • help to choose a type of test based on preference and suitability,
  • help to find local testing services.

Suggested posts: examples of posts for Facebook and Instagram as well as tweets for Twitter.

Videos: coming soon

Downloads

What we are asking people to do?

Our summer campaign calls to action are:

Be educated: learn what the four different ways to prevent HIV are and why they are important.

Make changes: we want people to know how to reduce the risk of getting HIV by:

  • choosing the right fitting condom
  • finding out if they need to get tested for HIV, where to do it and the different ways they can via the tools on our website,
  • understanding what PrEP is, how it works and how to access it,
  • encouraging people living with HIV to access and adhere to treatment for health benefits for themselves and for the added advantage of not having to worry about passing it on to anyone else.

Pass it forward: share the information from the campaign messages with friends, family and on social media.

‘I’m stopping HIV’ – It Starts With Me Summer 2018 Campaign

ISWM Summer 2018 campaign briefing

The summer phase of the It Starts With Me campaign will start on Monday 18 June 2018.

We have the tools to stop HIV

The focus of the summer campaign phase will be on raising awareness and promoting actions to take on the various ways to prevent HIV: testing, condoms, pre-exposure prophylaxis (PrEP) and treatment.

The campaign aims to:

  • promote awareness and adoption of condom use, treatment as prevention, pre-exposure prophylaxis (PrEP) and HIV testing,
  • challenge HIV stigma by sharing real stories of people living with and affected by HIV who demonstrate how the different aspects of combination prevention  is stopping HIV,
  • encourage individuals to find the right options for themselves.

The campaign will be delivered mainly via online and print advertising.

Campaign briefing

If you would like to know more about this phase of the campaign please have a look at our Summer Campaign Briefing [PDF].

The briefing will provide you with:

  • A summary of the campaign activities.
  • How you can get involved.
  • What support we can provide to you to amplify the campaign in your area.
  • What combination prevention is and why it’s important.

New resources

We have created a number of new resources for the campaign including posters and leaflets. The look and feel of the campaign is bright, fun and summery. The resources feature individuals who are playing their part in stopping HIV by using the different prevention methods.

Order resources online now.

Coming soon: We will also be providing a social media pack with images, video and suggested social media posts to help you promote the summer campaign.

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